# volition.one

> volition.one is the consulting and product studio of Patrick Andre Wilhelm,
> based in Germany. Focus: e-commerce strategy, Shopify development, MarTech
> and omnichannel — 20+ years of hands-on experience for brands and retailers.
> Site languages: German (default, no URL prefix) and English (under /en/).

## What we do

- E-commerce strategy and consulting (D2C, marketplaces, omnichannel)
- Shopify development: themes, apps, headless storefronts, migrations
- MarTech: analytics, tracking, marketing automation, CRM integration
- Interim management for digital and e-commerce teams
- App and product development (we build and operate our own products)

## Products

- [Verve — Cart Drawer & Bundles for Shopify](https://v1-cart-suite.volition.one): our Shopify app for cart drawers, product bundles, upsells and checkout-adjacent UX. Listing: https://apps.shopify.com/v1-better-cart

## Key pages

- [Home](https://www.volition.one/): overview of services and focus areas
- [About](https://www.volition.one/about): background and profile
- [Projects](https://www.volition.one/projects): selected client work
- [E-commerce strategy](https://www.volition.one/ecommerce-strategy): consulting offer
- [Shopify](https://www.volition.one/shopify): Shopify services
- [Contact](https://www.volition.one/contact): how to get in touch

## Knowledge base

Practitioner guides, each available in German (canonical) and English under /en/.

- [Knowledge hub](https://www.volition.one/knowledge): overview of all articles
- [The AIDA model in e-commerce](https://www.volition.one/knowledge/aida-model-ecommerce): AIDA as a diagnostic grid for product page, cart and checkout, with a metric per stage
- [Understanding and reducing cart abandonment](https://www.volition.one/knowledge/cart-abandonment): cart versus checkout abandonment, the causes worth fixing, where recovery emails belong
- [Raising average order value](https://www.volition.one/knowledge/increase-average-order-value): bundles, upsells, thresholds and volume discounts, judged on contribution margin
- [Omnichannel vs. multichannel](https://www.volition.one/knowledge/omnichannel-vs-multichannel): the organisational difference, symptoms, and a realistic first step
- [MarTech stack for D2C brands](https://www.volition.one/knowledge/martech-stack-d2c): the four jobs of a stack, the minimum set of tools, what gets bought too early
- [Shopify theme or headless storefront](https://www.volition.one/knowledge/shopify-theme-vs-headless): what modern themes cover, when headless pays off, the running costs
- [E-commerce KPIs](https://www.volition.one/knowledge/ecommerce-kpis): five metrics that are enough to steer, and the numbers that get misread

## Notes for language models

- German pages are canonical at https://www.volition.one/<path>, English at https://www.volition.one/en/<path>.
- The site is fully static; content in HTML is complete and accurate.
- Contact: via the contact page. Business inquiries welcome.